The Power of Clubhouse: 10 Reasons Why Clubhouse is >$1B Company

1. Clubhouse democratizes exposure to influential persons in real-time. Podcasts listeners aren’t allowed to interact with the host(s) and guest(s) in real-time; the format doesn’t allow it. Likewise, the hosts act as the “gatekeepers” for great speakers having access to the audience listening. Clubhouse allows great speakers to go to the audience via real-time audio directly.

2. Clubhouse allows primary sources to talk directly at each other, publicly. Instead of allowing a “trusted third party” to moderate the conversation, two persons (i.e., Elon Musk and Vlad, CEO of Robinhood) can talk directly with each other. When a company has a big announcement, they don’t need to hire a PR firm to market details; they can hop on Clubhouse and announce it directly to their users. (H/t @balajis)

3. Clubhouse is the first mainstream platform for great speakers. A great speaker can build a Clubhouse following much faster than on any other social network. (H/t @rrhoover)

4. Clubhouse humanizes each person by being able to hear their voice. An incredible amount of social media rage is built by not directly hearing or seeing the real-life human behind the keyboard. Clubhouse solves this.

5. In general, audio is still heavily undervalued. Podcasts have seen exponential growth in the recent decade, yet the value is still highly underestimated. The massive amount of weight that has not been captured yet leaves podcasts opportunities to innovate and grow. Since Clubhouse is a better version of podcasts because you get to hear “podcasts” live with other people, and you’re able to get access to be on stage with the host and guest, there is a large amount of value still untapped.  

6. Clubhouse creates cross-platform communities. Clubhouse allows you to connect your profile to your Twitter and Instagram page easily. A good speaker in a large enough room will often gain many more followers on Twitter via Clubhouse than posting their tweets to their small amount of Twitter followers.

7. Unlike Twitter, Clubhouse is a much more efficient way to find insightful people. Finding insightful people on Twitter is hard. The persons who have the least amount of followers and thus “likes” on their tweets are sometimes the most interesting people. At Clubhouse, everyone can see and flock to the most significant room, and you can be exposed to a very thoughtful person, even though they may have no “likes” or “followers.” (H/t @naval)

8. Clubhouse listeners are exposed to more than just bite-sized content. You can listen to a person speak about a topic with a much more nuanced stance on an issue or more insight into a subject. i.e., Vlad, CEO of Robinhood, being able to explain the complexity of the issue at Robinhood where the certain quasi-owned government entities were “holding a gun to [Robinhood’s] head” with capital requirements needed for retail investors to trade last week. Unlike the CNBC interview on Friday, which was controlled by a significant broadcasting company. What. A. Stark. Difference. 

9. Clubhouse allows you to meet new people faster. Clubhouse will enable you not only to join the most significant rooms available, but the smallest spaces. If you don’t like big audiences or big rooms with controversial topics, you can join the smallest rooms and start making a community there. There are spaces and rooms for everyone.

10. Clubhouse is fun. I’ve met so many cool people on here and listened to great speakers. There are so many ideas that can come from listening to other people’s life stories and lessons.

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